SEO and PPC for Online Marketing

SEO and PPC are both very effective tools to garner web traffic and enquiries for products and services. Both have their own inherent advantages. Kaavin Digital, as an online marketing company understands both. If we are able to get our website on top in some important highly searched relevant keywords on the major search engines like Google, Bing or Yahoo, we are sure to garner natural traffic to our website. This is what Search Engine Optimisation is all about. Whereas when we pay for the advertising space arrived through target keywords on the search engines, it is Pay Per Click (PPC). What is interesting is that results of both the PPC and SEO are displayed on the same search result page. PPC ads are displayed on the right and SEO results are displayed in the main area of the page. It is interesting to note that PPC ads are increasingly not seen on the RHS of the page. It’s taking a place above the SEO results.

Organisations that have tested both formats of SEO and PPC testify that SEO results bring more qualified leads in a sense that conversion rates are far better compared to PPC leads. Visitors coming from instinctive search on keywords prove to trust more on the products and services of an organisation compared to visitors through PPC. 

Pay Per Click advertising produces immediate results. Once you start running the campaign, ads start showing, and traffic starts building. It does depend on the daily spends on advertising. SEO is a consistent work, both on page of the website and off page. Results start showing gradually. Best results show only after a year of consistent work.

So, a combination of both PPC and SEO is an ideal thing to do. PPC will start generating results immediately. SEO needs to be done with a long term perspective.