Wednesday 17 February 2016

Discover the Delhi Based Advertising Agency for Your Organization

For those who know what social media engagement is, can carve out some extraordinary digital marketing strategies. Social media marketing can leverage social listening to add varied target audiences to it.

B2B and B2C brands with little online marketing can benefit from an overall digital marketplace and leverage their branding strategy to social media audience at a larger scale.

The main impetus in social media marketing is its flexibility. Consumers can anytime raise queries, send feedback, like a product and get latest updates on promotions.

Social media is becoming visually driven and platforms like Facebook , Twitter, Instagram and YouTube are taking over the advertising world, there is a sudden need of investing in digital advertising.

The main idea is using social media as an overall strategy as opposed to a tactical approach. It involves doing qualitative and quantitative research, wherein you understand human nature, emotions, sharing trends and social networking trends that help you further define the creative strategy better. Social listening enables clearer vision and accurate long-term planning.

In social media, you are given a platform wherein it allows you to customize your content in a way that is fun, interactive and engaging for the end user — from consumers to potential hires. Social Media Agencies personalize their communication experience with their own choices for various set of audiences. It’s storytelling at the next level: The user is the story’s guide.

The content creators acquire deep knowledge about the end users by gathering data about the choices their users make. Companies have now realized serious savings from getting more mileage from their content in social media. Users are more likely to view the content, spend more time with it and absorb more of it.

The users are engaged so much so that they eagerly await new content and look forward to your Infographics by subscribing to your channel.

While, the company saves money and time rather than spending a fortune on electronic or print media commercials.

Key points about content is that it should be interactive and engaging -

Giving them choices on their content, and making it fun and interesting, is the key to engagement.

Kaavin Communications is a fully integrated advertising agency based in Delhi that specializes in creating compelling brand experiences that touch a chord with audiences...

We make sure to create a perfect branding strategy though a gamut of creative services including Television Commercials, Affordable Video production services, Content marketing services, Graphic design services, Photography, Corporate Identity conceptualization & design, Online advertising & much more. Our clutter breaking marketing communication across vehicles, is a function of our in- depth understanding of the consumer psyche & our strong client centric focus.

Sunday 14 February 2016

IF CONTENT IS KING, MARKETING IS QUEEN

There is no doubt about the fact that content marketing requires a strong marketing strategy. Content without proper marketing is nothing but content with good marketing is superior than any other form of marketing.

So, always take your time to consider the most strategic and practical marketing approach. Content cannot be written in air, there should a strong foundation on which you first lay the marketing strategy and later comes the breakthrough content

Before the actual communication, strategy is worked upon, or you even think of doing content marketing, there needs to be some serious thinking beforehand.

This strategic approach is widely ignored and underestimated by many marketers who focus more on content and less on overall plan, whereas the correct approach is in balancing both. There are many reasons for this lapse but the main reasons are time and budget constraints.

Many use the following approaches:

- Many agencies outsource their content marketing services to content marketing specialists who take up the work from scratch to final implementation.

- Never isolate yourself from the actual marketing trends, rather making the content marketing part of a bigger strategy, thereby documenting each step and if necessary, reworking on some. Thus, using flexible approach as well as dynamic elements in your strategy always helps.

- Choosing quality as well as variety in the approach and making it workable under any situation.

There is a systematic way to go about implementing content marketing; you need to figure out three things first:

-Whom who have to target
-What for?
-And how?

If you specific with your targets, your content marketing promises to be smooth and helping you quickly reach your objectives.

Doing the initial consumer research always helps you in the future.

KYC = ROI

If you know your customer well, you can never go wrong with the marketing part and a brilliant marketing strategy results in high returns on investments. It is all about finding the perfect link that you can build between your brand and consumers. Moreover, coming up with content that finds that ideal spot in consumer’s minds and hearts.

Marketing also helps in contemplating the future of brand and its reach. While, post strategy, you can analyze results and get a definite picture of how consumers respond.

Kaavin Communications is a fully integrated advertising agency based in Delhi that specializes in creating compelling brand experiences that touch a chord with audiences...

We make sure to create a perfect branding strategy though a gamut of creative services including Television Commercials, Affordable Video production services, Content marketing services, Graphic design services, Photography, Corporate Identity conceptualization & design, Online advertising & much more. Our clutter breaking marketing communication across vehicles, is a function of our in- depth understanding of the consumer psyche & our strong client centric focus.

Monday 8 February 2016

UNLOCK YOUR BRAND’S POTENTIAL WITH KAAVIN COMMUNICATIONS

Kaavin Communications boasts itself as one of the leading Creative Advertising Agency in Delhi

Be it print, digital, outdoor media or electronic you require we have all the expertise in house to deliver successful brands that work hard for your business.

OUR TECHNOLOGY + OUR TEAM = KAAVIN DREAM

For 3 years we have worked with our diversified clients across various industry sectors developing, maintaining and creating brands that consistently perform and create a strong impact on consumer’s mind. We use simple approach. We work openly and honestly with our clients ensuring creativity is at the forefront of everything we do. With our top-notch creative assistance such as copywriting, brand building, art strategy and graphic design services, we have created a niche for ourselves in the industry.

We believe in the power of delivering great ideas, ideas that have the power to persuade, the power to influence and the power to change a brand’s destiny. The confluence of right ideas, right words and right design is what defines us.

We believe your brand is the foundation on which everything is built on. All the components are integral part of the brand communication and must work together around a singular look and feel with the same tone of voice in order to convey a consistent message that can be easily noticed and remembered. This creates a strong and memorable brand identity helping it to reach the pinnacle of success amongst its competitors. We pride ourselves on the ability to listen, Imagine and convey winning brands.

Our approach to branding involves:

Objectives – Research – Brand Identity – Brand Development - Brand Recall – Communication Development – Brand Behavior & Testing

Kaavin Communications with its well-equipped and experienced team are motivated to take your brand to the next level. Our multi-media campaigns are prepared and executed in Print, TV, Radio, OOH, Online Space, On-ground activations, Direct mails etc. We are dedicated to creating, planning, and executing effective campaigns right from scratch.

To accomplish your advertising objectives, our team of experts communicates your brand, company, products and services to the customer and leverages it amidst the competition. The process begins with:

-Intensive Company Research

-Competitor Review

-Developing Brand Messaging and Advertising Approach

This research and review helps us discern your existing bran position in the market and predicting issues that might crop us. We become sure about the marketing strategy we intend to apply.

We believe in long-term brand imagery creation that is response driven backed by thoughtful creative strategy to throw up maximum return on advertising spends. As a leading Media Agency in Delhi, we come up with effective advertising solutions for brands in all segments including FMCG, Retail, Technology Companies, Telecom, Leisure and Tourism, Automobile, White Goods, Real Estate, Education etc.